IMI - International Company for Human Resources & Management Development

Marketing for Non-Marketers

We react very quickly in the market. We can make quick changes.

John Ilhan

A marketing orientation is crucial for any organization to succeed in today’s highly competitive market. To have the necessary marketing orientation, all functions in the organization must be well acquainted with the principles of marketing. Any decisions taken by any function has an impact on the competitiveness of the organization.

Benefits & Added Value

  • By attending this program participants will:

    Use the skills necessary for success in today’s competitive markets.

    Understand the marketing dimension in any non-marketing decision.

    Understand the basic principles of marketing in the larger context of the business environment.

  • Who Should Attend?

    Non-Marketing Executives, those new to marketing or those working in related fields who interact with the marketing function.

Program Content

  • Identifying the impact of marketing decisions on the company’s performance.

    Business dynamics of marketing.

    Knowing your customer and his buying behavior.

    Learning to use appropriate promotional techniques.

    Developing and implementing marketing plans.

    Gaining hands-on experience in identifying and solving marketing problems.

    Determining the impact of market share and life cycle issues on marketing opportunities.

    Identifying your competitors and how to deal with them.

    Defining Marketing mix basics using the 4 P’s.

    Link between business planning and marketing strategies.

    Development of a strategic marketing plan.

    Product life cycle and how to successfully manage it.

    Role of segmentation, positioning and target markets.