IMI - International Company for Human Resources & Management Development

Market Analysis & Competitor Assessment

Outmaneuver your Competitors

In today’s fast changing business world, no one likes surprises. The ability to be “pro-active” is one of the greatest techniques for creating value within an organization. Manage the future by transforming information into intelligence. Know your competitors, their objectives, strategies, strength, weaknesses and reaction patterns by developing an effective Competitor Intelligence System.

Benefits & Added Value

  • By attending this program participants will learn to:

    Find, analyze and use information about your competitors.

    Develop better business plans and marketing strategies.

    Take advantage of new business opportunities.

  • Who Should Attend?

    Marketing and research professionals, product managers and those interested in gaining a definitive edge over their competitors.

Program Content

  • Classifying competitors.

    Identifying your competitors’ market position.

    Monitor competition, new products, new markets, regulatory action or other external factors.

    Assessing and using your competitors’ strengths and weaknesses.

    Anticipating trends unique to your business or industry.

    Preparing for competitor surprises.

    Keeping and wining new customers.

    Designing and implementing Competitive Intelligence Systems.

    Analyzing competitor marketing mix, market share and financial information.

    Designing a competitive strategy.

    Protecting information from competitors.