IMI - International Company for Human Resources & Management Development

Effective Merchandising

Advertising moves people toward goods; merchandising moves goods toward people.

Visual Merchandising is the art of presentation. Visual Merchandising augments the selling process by inducing desire, educating the customer, facilitating the buying decisions and finally clinching the sale. Your presentation can be a key differentiating factor that makes you more competitive, and more profitable.

For many people the ability to create breath-taking displays does not come naturally. This workshop can show you how to create effective merchandising your target market will respond to. It is about understanding space and how to utilize it with maximum impact and with little outlay.

This workshop will teach you skills on how to research your merchandising and make informed decisions on factors relating to your packaging, space and signage. It will equip participants with the fundamentals required to ensure sales can be maximized through merchandising.

Benefits & Added Value

  • By attending this program participants will:

    Understand how and why customers shop and how they can profit from this knowledge.

    Identify how to best display products to capture customer interest.

    Discover to create inexpensive displays that will attract attention.

    Determine how to position your shops fixtures to improve store "shop ability".

  • Who Should Attend?

    This course is designed for all professionals involved in the merchandising function such as Retail Outlet Managers, Merchandising Teams, Merchandising Executives and Marketing Executives.

Program Content

  • What merchandising is and why is it important to your business?

    Different types of businesses require different types of merchandising but with similar principles.

    Ensure merchandising is reflective of what your target market wants, whilst considering your customer vs. your consumer.

    Positioning your products to maximize sales and increase turnover.

    The importance of selecting packaging that can be easily merchandised in order to maximize sales.

    Signage and why it is so important in maximizing sales.

    Handling the different types of trainees.