IMI - International Company for Human Resources & Management Development

Brand Management

A brand should strive to own a word in the mind of the consumer.

To become a dominant and chief competitor in this rapidly growing world of consumer products, you need to be assessed with specialized skills and tools. The program will cover that for you with special emphasis on the techniques used to market your goods or services in the marketplace and developing a sound brand management plan.

Benefits & Added Value

  • By attending this program participants will:

    Create and Implement brand and product plans.

    Analyze financial data to make decisions for effective brand management.

    Effective evaluation of profit performance.

    Provide extensive control systems for product consistency and continuity.

  • Who Should Attend?

    Brand Managers, Product Managers and Category Managers.

Program Content

  • Identify the components of a brand.

    Understand the process of brand management and the strategic brand plan.

    Conduct a market and brand situation analysis.

    Identifying target customers, brand positioning and components of the brand strategy.

    Recognize the importance of market research to achieve profitable brand management and the necessary skills for using market research.

    Understand the role of promotion and utilize the latest advertising and communication techniques for better results.

    Knowing the accurate resources required to prepare a product plan.

    Implement brand and product plans.

    Analyze financial data to make decisions for effective brand management.

    Plan and evaluate performance of the brand.